Halloween will be here before you know it. Since this is a non-gift giving holiday it can often be overlooked. But for professional photographers there’s plenty of opportunity to expand business or book an event. Halloween parties are a perfect opportunity for picture taking. Everyone is decked out in special costumes and makeup. If you don’t have a Halloween party booked offer mini sessions to families in your neighborhood. While their iPhone picture taking skills may be great, it’s safe to assume they won’t be printing out the photo anytime soon. Using an on-site instant printed is key. Being able to hand over a photo that they can take with them will work wonders. Whatever you have planned for October 31st Halloween Photo Folders will do the trick. Not only will it keep the photo protected for the rest of the night, but you can affix a sticker to the back with your contact info. You can check out the Halloween photo folders here: http://www.neilenterprises.com/halloweenphotofolders.aspx
Starting a career in photography can be tough! From setting pricing to finding a space and paying for expensive equipment there are so many things that can go wrong! Check out this article from Photo District News, they asked professional photographers about what they did when they started out and how they grew into successful photographers.
Prints vs discs vs USB/flash/thumb drives?? The many ways to share photos keeps increasing! Back in the day, the only way to get photos was to order prints from your professional photographer. But with technology moving rapidly it’s hard to keep up. I love this marketing piece from Yanman Photography.
It really proves how much technology can change, not just from decade to decade but from year to year. One of the best sellers at Neil Enterprises is the cd/dvd folios. But as technology advances we must too. New slim laptops do not come with disc drives anymore. Same with televisions, at one time they had built in DVD players but that’s not the case anymore. What these new devices do have is usb ports for flash drives. So Neil Enterprises is preparing for the days ahead and now offering flash drive boxes. You can check them out here: http://www.neilenterprises.com/flashdriveboxes.aspx Are you thinking about making the switch? Or are you one of those few photographers that still doesn’t offer digital files? (And there’s nothing wrong with that.)
This article was originally posted on October 30, 2012 by PMA Newsline’s Paul Worthington. Click here to see the original post.
InfoTrends studies end-user photo printing habits
Connected devices such as smartphones and tablets will play a very important role in the development of the photo print market over the next few years through apps and simplified ordering processes, research firm InfoTrends says — and “consumers still need to understand the value of print to stay in the habit of printing photos, with whatever device photos are taken with.”
InfoTrends’ most recent survey research shows “most consumers are still printing photos.” Nearly 73 percent of participants say that they print photos at least occasionally.
The real change is happening in the devices used to take photos, the company says, as 45 percent of survey respondents say they own a smartphone, which is up from 31 percent in 2011. 30 percent of smartphone owners use the phone most often to take photos, which is up from just 17 percent in 2011. The percent of respondents that own a tablet is also up considerably, from just 6 percent of respondents in 2011 to over 17 percent in 2012.
InfoTrends says it is “encouraging” that more than 20 percent of respondents say they are not printing photos now — but plan to in the future.
InfoTrends recommends retailers and vendors educate consumers on the archival benefits of printing photos as well as promoting redundancy for safeguarding photos. “More consumers need to be made aware of the importance of photo printing, and stakeholders in the photo market need to work together to make sure it is easy to order prints from connected devices, such as smartphones, tablets, or connected cameras” the firm says. Also, vendors must focus on the development of more intuitive photo printing apps to facilitate printing from mobile devices.
InfoTrends’ 2012 U.S. Photo Printing End-User Survey is available here.
Halloween is about a month away! Many photographers completely overlook this holiday. It is considered a holiday, right? Whether you’re a candy corn lover or not, Halloween is one of the most photographed days of the year. Parents and children alike break out the silly costumes on this day. Capturing these memories is something you don’t want to miss out on.
Ways to cash in on Halloween:
- See if there are any special events nearby (usually hosted by schools or park districts) that need a freelance photographer
- Hold mini sessions where parents can bring their kids in costume
- Contact local costume stores to see if they’re looking to update their ads with new photography
- Go cheesy and offer “spooktacular” savings for a limited time on future sessions
Since the crazy busy holiday season will be here before you know it, take this opportunity to RELAX, get one of those pumpkin flavor somethings that are currently being offered!
This article is from Jamie M Swanson AKA “The Modern Tog”. Click here to see the original post on The Modern Tog Blog.
When I was first starting out in photography, I had no idea what I was doing.
I think I charged something insanely low like $50 for a session plus a disc of all the digital negatives. I put the images in an online gallery, but I didn’t really sell many prints. I got lots of compliments about how people loved that they got the disc and could do what they wanted with it.
I told myself this was simply a case of meeting my clients’ needs and giving them what they wanted, so it was a good business practice.
The problem was, my ideal clients, the ones who valued photography and really wanted to preserve their memories didn’t just want the disc. They wanted someone to walk them through the photos, help them decide which ones would look best on their walls, and suggest products that would truly help them preserve this time in their lives as best as possible. I just didn’t believe that.
Not only that, but sometimes life gets busy and sometimes people simply don’t do what they intend to do. Eventually I stopped just giving the disc away and started charging for it to help encourage print sales, but then I’d get clients who raved about their image but never actually bought anything. Life just got busy and they never got to it.
That made me a Sad Panda. See?
I wanted to keep this from happening in the future and find a better way to make sure that clients placed their orders. I had heard that projection sales were the way to go, but I didn’t have a studio so that didn’t seem practical.
I made excuses. I even believed them.
Honestly, I was afraid to do in-person sales. I didn’t want people to feel pressured. I didn’t want to offend them or annoy them.
I was even afraid they’d hate the photos and I’d have to sit there with them in person and feel their disappointment the first time they looked through them.
There were SO many things that kept me from wanting to do them. They were inconvenient, and I’d have to drive to their homes or meet in a coffee shop and find a way to go through everything without the luxury of a studio.
Not doing in-person portrait sales is a HUGE mistake, and almost every newer portrait photographer makes it. Including me. So here’s what moved me to start doing in-person sales and what you can learn from my mistakes.
The first in-person portrait sale
Eventually, I realized that I was putting far too much time into portrait sessions to be making only a few hundred dollars and that I needed to increase my average significantly in order to turn a profit.
I raised my prices, mostly to prints, and thought I’d give in-person portrait sales a go. I didn’t have much hope in it, since I live in a small, blue-collar town where average salaries are low. But I talked to other photographers, and they assured me that it was going to be awesome.
And it was.
My first in-person sale was triple what my average sale was in the past.
My next one was even better.
And it blew my mind.
Ever get bogged down with all the little things? Running your own photography business can get pretty overwhelming! From managing social media to refining client contracts (and of course editing photos) it can make your head spin!! Jumping around from task to task may not be the most productive thing to do. See below for some tips on how to accomplish more during your work day.
Rachel Weeks couldn’t get through the workday without constant interruptions. Employees at her Durham, N.C., apparel company, School House, would ask her to sign checks, approve designs and field questions whenever they wanted. Realizing that routine tasks were taking over her day, she started signing checks once a week, sending out packages at a set time each day, and addressing staff questions at weekly meetings.
Those changes have helped Weeks grow the business by developing a new e-commerce site and partnering with a big-box retailer. So far this year, revenue has risen 20 percent, compared with the same period in 2011. “In a small company, there’s this tendency to think … if anybody needs something, they can come and find me,” she says. “You really have to carve out those hours of uninterrupted work time.”
But that means something’s got to give. Here are nine daily tasks you probably can eliminate from your workday to help you stay focused and be more productive.
1. Stop overloading your to-do list. You might feel the need to write down everything you need to accomplish each day, but resist making an impossible list of daily tasks, says Peter Turla, a time-management consultant in Dallas. Compiling a lengthy list of things you need to accomplish might seem productive, but you could be doing more harm than good. “It results in too many items at the end of the day that are not completed,” says Turla. “That will make you feel stressed out, inadequate and unfocused.” Instead, create a manageable list of essential tasks that should be finished on a given day–and save the rest for later.
2. Stop having open-ended meetings. Figure out your priorities before you call a meeting and make them clear to all the attendees, says Doug Sundheim, a New York consultant and executive coach. Too many small-business owners waste half the meeting just getting to what they really want to talk about. Sundheim suggests putting three priority topics at the top of your agenda to avoid getting sidetracked by other issues.
3. Stop answering repetitive questions. If you find yourself answering the same question from clients or employees frequently, you’re wasting time, says Peggy Duncan, a personal productivity trainer in Atlanta. Instead, put together an FAQ on your website or create instructional videos that people can access via links at the bottom of your emails. “Figure out better ways to answer [questions] without your having to be involved,” she says.
4. Stop taking the same follow-up approach if people ignore you. If you’ve sent someone an email and the recipient hasn’t responded, don’t keep firing off more emails. Try communicating in another way–calling, sending a text or visiting in person if it’s appropriate, says Jan Yager, author of Work Less, Do More (Sterling, 2008). Too many business owners get bogged down communicating with people inefficiently, she says.
5. Stop eating lunch at your desk. Tempting as it might be to scarf down a sandwich between emails at your computer, don’t make it a daily routine. A short break will help you make clearer decisions, Sundheim says. “You get your best ideas when you get up and walk away from your desk.”
6. Stop making regular visits to the post office. Instead of going to the post office, schedule mail pickups from your business or home office, Duncan says. You also can buy envelopes with pre-paid postage or invest in an inexpensive scale and postage printer.
7. Stop making piles. Eliminating clutter can boost efficiency, Duncan says. Rather than organize papers in piles whose logic is known only to you, stick to a systematic filing system and eliminate any pieces of paper you no longer need.
8. Stop scheduling appointments by phone or email. You can waste a lot of time just trying to find a time that works for a meeting. Instead, use an automated system that does the work for you, Duncan says. She suggests using software, such as Schedulicity or Appointment Quest to let people schedule appointments with you online.
9. Stop signing every check. Designate a specific day and time for certain tasks, such as signing checks, rather than allow them to randomly interrupt your workflow. Better yet, you can have your signature printed on checks to avoid signing each one. Programs like QuickBooks let you use preprinted checks and keep track of transactions, Duncan says.
Neil Enterprises, Inc. has added five new styles of photo mounts to its Pro-Line series geared towards professional photographers. No longer just a go to spot for seasonal mounts, Neil Enterprises’ new Pro-Line Photo Mounts offer elegance and sophistication for any occasion.
The new line of photo mounts was created due to a need from photographers looking to order high quality photo mounts quickly and efficiently. All of the new photo mounts are in stock and ship within 24 hours from when the order is received. Styles range from a tasteful marble design called the “Traditional Photo Mount” to the basic black called the “Timeless Photo Mount”. Two additional styles feature a pop-out easel back that can be used horizontally or vertically.
All of the photo mounts are sold in cases of 100. Sizes range from 4” x 6” to 8” x 10”. Pro-Line Photo Mounts are very economical with prices as low as $0.27 each. Neil Enterprises will soon be offering foil stamping on the entire new Pro-Line Photo Mount collection with turnaround times as short as two business days.
The Pro-Line Photo Mounts can be seen at www.neilenterprises.com/ProLinePhotoMounts.aspx
Summer is around the corner which means the busy wedding season is about to start. Professional photographers are beginning to stock their shelves with self-stick albums and cd/dvd cases. While everyone enjoys the calm before the storm, check out these 7 Geeky Wedding Pictures via Mental Floss. And don’t forget, if you’re in a bind and run out of one of our products, Neil Enterprises can ship out items THE SAME DAY you place your order, for no extra charge!
Newborn photography is not a new concept, but there are plenty of new ways to increase your profits. Mothers and other family members are no longer looking for a handful of prints. Adding novelty items to your customers’ order is a great way to make your packages stand out among the competition. Novelty items show your beautiful photos off in a unique and creative way.
Below are just a few items that are fantastic for mother’s to show off pictures of their child and for you to potentially gain new business when every is oooing and ahhing over the photo.