This article was originally posted on October 30, 2012 by PMA Newsline’s Paul Worthington. Click here to see the original post.
InfoTrends studies end-user photo printing habits
Connected devices such as smartphones and tablets will play a very important role in the development of the photo print market over the next few years through apps and simplified ordering processes, research firm InfoTrends says — and “consumers still need to understand the value of print to stay in the habit of printing photos, with whatever device photos are taken with.”
InfoTrends’ most recent survey research shows “most consumers are still printing photos.” Nearly 73 percent of participants say that they print photos at least occasionally.
The real change is happening in the devices used to take photos, the company says, as 45 percent of survey respondents say they own a smartphone, which is up from 31 percent in 2011. 30 percent of smartphone owners use the phone most often to take photos, which is up from just 17 percent in 2011. The percent of respondents that own a tablet is also up considerably, from just 6 percent of respondents in 2011 to over 17 percent in 2012.
InfoTrends says it is “encouraging” that more than 20 percent of respondents say they are not printing photos now — but plan to in the future.
InfoTrends recommends retailers and vendors educate consumers on the archival benefits of printing photos as well as promoting redundancy for safeguarding photos. “More consumers need to be made aware of the importance of photo printing, and stakeholders in the photo market need to work together to make sure it is easy to order prints from connected devices, such as smartphones, tablets, or connected cameras” the firm says. Also, vendors must focus on the development of more intuitive photo printing apps to facilitate printing from mobile devices.
InfoTrends’ 2012 U.S. Photo Printing End-User Survey is available here.
Neil Enterprises recently ran a promotion…
And the feedback we received was fabulous! Even though you will no longer get a discount, we still encourage you to TALK TO US! You can submit a review, e-mail customer service, leave us a note via social media or even do the old fashion thing and pick up the phone! If you’re unhappy with your products, thrilled by customer service, or just want to say hello, we’d love to hear from you!
Weymouth, MA—A recent InfoTrends report, U.S Online Photo Services Forecast: 2010-2015, highlights key market drivers in the online photo services market, projecting that by 2015 more than 80% of total net-to-mail (online) revenue will come from custom photo gifts and merchandise.
Other key points include that new product categories will emerge in the photo merchandise market to fuel growth, and printing and photo merchandise purchasing from mobile devices will provide additional opportunities for online photofinishers.
While online photofinishers have being offering basic photo products like photo cards, books and calendars, new products such as home décor (canvas wrap and fine art prints, posters, photo panels, children’s wall decorations) are now providing opportunities for online providers—because many retail outlets do not have the required equipment and operator training to create them. But whether you’re an online provider or brick-and-mortar retailer, continued product innovation is essential to fuel customers’ desires to enjoy and share their photos in different ways.
The study also considers trends in photo and memory preservation. The study states that consumers continue to rely on photo prints as a means of passing on their photos to future generations, and that print providers should leverage this. InfoTrends stresses the importance of prints or photo books as an easy way to pass photos down, adding that it’s also beneficial for those photofinishers that offer long-term storage of original images used for printing in case the originals are ever lost or damaged. “If photofinishers position themselves as a means to preserve photos that can be potentially lost, consumers who are less apt to purchase photo products will have an incentive to buy,” states the report.
Mobile applications were also considered. With today’s mobile lifestyle, most major online photo services now offer mobile applications that let users view their online photo albums, upload new photos and share them by various means. However, InfoTrends notes that many of these apps do not provide the ability to order prints or custom photo merchandise items. InfoTrends suggests adding this feature to online applications as many consumers use their mobile phone as their primary device for picture taking, storage and sharing.
InfoTrends’ U.S Online Photo Services Forecast: 2010-2015 report provides 2010 and 2011 market size estimates and projections through 2015 for the online photo services market, including active users (members who upload photos and visitors who do not) and net-to-mail photofinishing revenues (prints and custom photo merchandise). infotrends.com
So the latest social media craze is the super fast growing Pinterest. What is Pinterest you ask? Well back in the old days if you found something you like in a magazine whether it was a product you wanted, a cool photo, or just something inspirational, you’d rip it out and put it on a bulletin board. Well Pinterest is the digital version of just that!
Whether or not photographers should use it as a business, sales, and marketing tool is being debated by photographers across the globe. There’s a significant amount of benefits to being on Pinterest but the downsides are quite complicated. I highly recommend you read the two articles below which explore both sides of the issue.
Hey Photographer! Pinterest is NOT for You – written by Allen Murabayahi, CEO of PhotoShelter
Pinterest for Wedding Photographers – written by Leanne Marie, a Pittsburgh based professional photographer
For photographers on Pinterest there are many risks involved but when it comes to other types of businesses it could lead to plenty of new opportunities. And if you’re looking for inspiration on how to get started on Pinterest, just check out Neil Enterprise’s page: http://pinterest.com/neilenterprises/
UPDATE: Read this recently published article on the issue! – A Lawyer Who Is Also A Photographer Just Deleted All Her Pinterest Boards Out Of Fear by Alyson Shontell
It’s been about a month since the passing of Neil Enterprises founder, Jerry Fine. He will be greatly missed not only by the Neil employees but the customers as well. The immense amount of support from the photo community has been humbling. Jerry and some of his products greatly impacted the wide world of photography.
Jerry was an outstanding businessman and set an unbelievable example for all employees. His loyalty was immeasurable. Neil Enterprises just recently had a 50th anniversary celebration. Close friends and family as well as customers and past and present employees all were able to speak with Jerry. He made it
a point to talk to everyone and had a smile on his face the entire time. Looking back all are so grateful to have shared such a significant milestone with the man who started it all. It is rare nowadays for businesses to make it past the first generation of family. However, Neil Enterprises is now in its third generation of Fine Family members. Some of his children and grandchild are employees. This is due to Jerry’s leadership and his love for not only his family, but his work as well. Jerry Fine was a great man; it is because of him Neil Enterprises has become the highly regarded company that it is today.
New snow globes in time for the holiday season!!!
What will I be getting all my friends for the holidays? The new Create-A-Globe (#2716). With the Create-A-Globe you can design your own base insert. So I’ll be personalizing them for each one of my friends. The Globe actually comes with 4 pre-printed designs you can use but I plan on creating my own. Another thing that’s great about these globes is that they look like they’re glass but really their made out of this soft stuff so you don’t have to worry about breakage. And like most Neil globes they hold two photos, one on each side. And at only $6.50 each, I don’t have to worry about breaking the bank.
Here’s some globes I’ve created so far. In one of them I used a photo of the beach for the base design (great for vacation memories!). The one with the stripes I made for Christmas. I used QuickStitch Embroidery Papers and Mrs. Grossman’s stickers. The stickers look like they’re actually part of the base! The final one I create was made by embroidering on a cute sheet of pink polka dot QuickStitch Embroidery Papers. For all of these inserts once I created my design, I used the blank insert as a template to trace the proper size and then just cut it out. It literally took minutes to do! Another great idea is if you’re handy with the computer. Then you can make some cool graphic design and just print that out. There’s so many different things you can do!
Another new snow globe that you should check out is the #2718 Mini Snow Globe. It’s cute and tiny and with a soft globe won’t break. The Mini Snow Globe is a great idea for stocking stuffers!
Click here to view ALL of the Neil Enterprises Snow Globes: http://www.neilenterprises.com/snowglobes.aspx
UPDATE: The new Create-A-Globes were featured in Invention and Technology News. Click here to read the article!
A Neil Enterprises employee grows her family Julie Techen, International Sales Manager, has returned to work after giving birth to Zachary Hayden Techen. Born Sunday, August 16th, 2009. Zach is Julie’s first child and we wish her the best of luck!
Neil Enterprises, Inc. is pleased to introduce two new products to their Pro-Line series. This elegant line features various self-stick products including albums and DVD folios. These items are perfect for professional photographers covering special events such as weddings and other important milestones. Self-stick albums with overlapping covers hold 20 photos. These are handcrafted pages with full easy ‘peel and stick’ pages and corner trim. They are made of a rich black leatherette material and are individually boxed. The #6857M10 5×7 albums are $21.00 each and the #6881M10 8×10 albums are $43.00 each. Both are sold in cases of 12. Neil Enterprises also carries many different square and vertical self-stick albums. All are made with leatherette material and available in different sizes, colors, and styles.
Also included in the Pro-Line series are a variety of CD/DVD folios to the presentation of discs. Prices range from $1.50 to $23.95 each varying by size and color. Some folios allow for placement of a picture on either the cover or inside cover. The self-stick albums are the perfect tool to boost any professional photographer’s photo sales and give them the perfect presentation.
Replacing a classic item, the Baby’s First Cup is designed with kids in mind. Whether you’re inserting photos or embroidery, parents will love the spill proof twist top and easy to open insert area. Available in assortment of bright, fun colors this cup is available in both a 5 oz. version and a 10 oz. version. Don’t forget the snacks! The Snack Snap Container has a tapered insert area of 1-5/8″ by 12-1/2″. Insert anything from a picture of the kids or personalize it with a child’s name. Be prepared for snack time with these three new products. All are available in white, pink, blue, and green.
Baby’s First Cup (5 oz.)
$2.50 ea. – 24/case
Toddler Cup (10 oz.)
$3.50 – 24/case
Snack Snap Container
$3.25 – 24/case